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The Story.

OrganiCrete® Beton

In partnership with Method Studio Architects and Big Tree Construction

SoFi is a new kind of finance company that’s taking a radical approach to lending and wealth management. So it was only fitting that they do something smart and unexpected with a space that was an all-white blank slate. That ended up involving our Beton panels hanging wall to wall to wall, from the elevators to conference rooms. The panels’ strong, secure presence and subtle cone-tie texture was just right for SoFi’s crisp, precise, deliberate brand.