Traeger Grills had worked hard to establish a strong brand presence in the marketplace. Now they needed a powerful presence to welcome people to their corporate headquarters. That called for a 13-foot-tall fireplace covered in floor-to-ceiling Redox IronClad panels. Since Ironclad panels can have a mind of their own, we carefully controlled our chemical processes, drying time, layout, and measurements to ensure the best continuity. The warmth of the metal, made the finished wall a work of art and a soothing spot for basking in the warm glow of the fire.